02 Brands
Social & UGC-style ad variants
The short answer
Social ad variants are several short versions of one ad, each with a different hook, opening or format, made to be tested against each other in paid social. Mockumentary delivers packs of six to ten vertical-first variants, including UGC-style talking and unboxing formats, with captions and refreshes on a monthly cadence.
- For
- Performance teams who need fresh creative every week.
- Turnaround
- A pack in about one week
- Price
- Quoted to your brief within one business day
- Proof
- 3 films on this page
Out of Office · Travel brand spot
Read the case →How it works
- 01You share the message, the offer and what is running now.
- 02We write hook and angle variants and agree the list with you.
- 03We produce the pack vertical-first, with caption-safe framing.
- 04You test, send us the winners, and the next pack builds on them.
What you get
- Hook and angle variants written for paid social
- UGC-style formats: talking-to-camera, unboxing, reaction, product demo
- Vertical-first edits with safe areas for captions
- Burned-in or separate captions
- Refresh packs on a monthly cadence
Turnaround
A pack in about one week
Questions
About social & ugc-style ad variants
Are the people in UGC-style ads real customers?
No, and we say so. UGC-style ads use generated, fictional presenters unless you supply a consenting real person. We do not present a generated person as a real customer testimonial.
How many variants should we test?
Six to ten per pack is a useful start: enough spread in hooks to learn something, few enough to judge each one fairly. After the first results we make more of what worked.
Which platforms do you deliver for?
Vertical 9:16 for TikTok, Reels and Shorts first, plus 4:5 and 1:1 feed versions where you need them, each framed for that placement rather than cropped.
Get a quote
Tell us about it.
A real reply from the director within one business day. No call needed to get a number.
hello@mockumentary.io
