The Great Migration
- Category
- Fast-food spot
- Credit
- Self-initiated
- Year
- 2026
- Runtime
- 0:16
Every evening, the great herd crosses the salt flats.
The brief
A spot for an invented fry shack: say crisp, salted and worth the drive without one product claim, and make people laugh while it does.
The craft
- 01Wrote it as a wildlife documentary: a hushed narrator, a long lens, a migration across a salt flat. The salt is the joke and the brand truth at once.
- 02Four vignettes, each a complete picture: the herd, the stampede, the straggler and the seagull, the destination.
- 03Narration, wind, crunchy footfalls and an over-earnest horn score generated with the picture; the wordmark is typeset, not generated.
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