06 Agencies & artists
Brand characters & mascots
The short answer
A brand character is a recurring figure, human or not, who appears across a brand’s films and ads. Mockumentary designs the character with you, builds a reference sheet and character bible, and produces a launch set of scenes in which the character looks, moves and sounds the same every time.
- For
- Brands that want a recurring face across every campaign.
- Turnaround
- 2–3 weeks for the launch set
- Price
- Quoted to your brief within one business day
- Proof
- 1 film on this page
Gary · Mockumentary comedy spot
Read the case →How it works
- 01We agree the character’s role, personality and limits with you.
- 02We design it and build a reference sheet for approval.
- 03We produce a launch set of scenes across settings and formats.
- 04The reference stays on file, so every later film starts from the same character.
What you get
- Character design and reference sheet
- A character bible: look, voice, wardrobe and rules
- Launch set of scenes across settings
Turnaround
2–3 weeks for the launch set
Questions
About brand characters & mascots
How do you keep a character consistent across ads?
Every scene is generated from the same approved reference sheet, and we check each shot against it before it is used. Shots where the character drifts are regenerated.
Can you animate our existing mascot?
Yes, if you own it. Send the existing artwork and guidelines and we build the reference from them.
Who owns the finished film?
You do. On final payment we assign you the rights we hold in the delivered work. We tell you up front about any third-party element, such as licensed music or stock you supplied.
Get a quote
Tell us about it.
A real reply from the director within one business day. No call needed to get a number.
hello@mockumentary.io