Smash
- Category
- Restaurant spot
- Credit
- Self-initiated
- Year
- 2026
- Runtime
- 0:15
Press, sear, melt. A smash burger in four honest shots.
The brief
An appetite spot for an invented burger joint: real-looking food, real cooking order, and sound you can taste, for social and delivery apps.
The craft
- 01Shot like a food commercial, one action per shot: the press, the sear, the cheese, the hero. Nothing changes state between cuts.
- 02Picked the best take of every shot, then cut them to a funk score laid underneath.
- 03Griddle slam, fat crackle and steam carry half the appetite.
Next film
The Great Migration →
Fast-food spot
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